Our client approached us with looking for a fully responsive website centered around their e-commerce business, wisconsin based cheese and crackers.
We started by sketching out the home page hero, we knew this was important as it's what viewers what see first. We started by filling the background with a calm, yet inviting color, and an image of board that features various foods that the business sells or provides recipes fort. Because this was mainly an e-commerce business, we incorporated some design elements that made it noticeable to the viewer. We included a high resolution image of the food board to compliment the theme of the website and products and recipes being offered. A spot for the shop now link was included in the hero page for the website to gather data, increase clicks to the e-commerce page which will cause an increase in revenue, and also get the viewer right to the main objective of the website.
Objective: Get viewers to e-commerce section to increase revenue.