Our client approached us with looking for a fully responsive website centered around their business, teaching others how to paint.
We started by sketching out the home page hero, we knew this was important as it's what viewers what see first. We started by filling the background with a calm, yet inviting color to simulate a paint brush mixture. Because this was a painting course, we incorporated some design elements that made it noticeable to the viewer. We simulated paint brushes to compliment the theme of the website and service being offered. Two spots for the sign up link were included in the hero page for the website to gather data, increase sign ups which will cause an increase in revenue, and also get the viewer right to the main objective of the website.
Objective: Gather sign ups for the course to increase revenue.