Our client approached us with looking for a fully responsive website centered around their business, providing software, building & configuring machines, and proving remote access to tools.
We started by sketching out the home page hero, we knew this was important as it's what viewers what see first. We started by filling the background with a cool, yet inviting color that complimented the elements of the hero. Because this was software as a service (SaaS) project, we incorporated some design elements that made it noticeable to the viewer. We gave examples of the interface to compliment the theme of the website and service being offered. Two spots for the sign up link were included in the hero page for the website to gather data, increase sign ups which will cause an increase in revenue, and also get the viewer right to the main objective of the website.
Objective: Gather sign ups or have viewer purchase a free trial.