Our client approached us with looking for a fully responsive website centered around their business, clothing for minimalists.
We started by sketching out the home page hero, we knew this was important as it's what viewers what see first. We started by adding a very noticeable shop now button to get new or returning viewers to the product they are looking for right away. We overlaid the background with a calming color to help contrast the pastel colors. To distinguish the brands unique position of the clothing market, we decided to add a brief description about their products right above the call to action button.
Objective: Get viewers to product quickly with an understanding of what the brand offers.