Our client approached us with looking for a packaging design to showcase their product, Khoya.
We started by adding a high resolution photo of the khoya on the top part of the box so shoppers could easily know what the product is. Another point of this image was to make the shopper look at the food in an attempt to make it look appealing to them. The package was filled with a calming image of a sunset and farm in the background to help simulate a calming feeling.
Objective: Make an appetizing package design that delivers a comfort food feeling.