Our client approached us with looking for a fully responsive website centered around their business, accounting as a SaaS product.
We started by sketching out the home page hero, we knew this was important as it's what viewers what see first. We started by adding a very noticeable call to action button to get new or returning viewers to the product they are looking for right away. Down the page, we gave information about the software and how it is beneficial to them while making sure the viewer is interested.
Objective: Get viewers to the download button while being informed.